Each student who attends a Principles of Persuasion Workshop will receive the following materials:
Principles of Persuasion Workbook
The Principles of Persuasion Workbook is only available when you attend the Principles of Persuasion Workshop. The workbook outlines the workshop but also contains information stemming from Dr. Cialdini's Six principles of Influence not found anywhere else. Not only does the workbook give you a thorough understanding of each principle, but there are also exercises and application methods provided for each of the six principles-you can only imagine what you will lose out on by not having this powerful tool.
Influence: Science and Practice
In May of 1999, Dr. Cialdini's book was rated as Amazon's top business book. Updated for 2001, Cialdini has recently published the current, fourth edition of his best-seller, Influence: Science and Practice. Influence is a result of 40 years of study into the reasons why people comply with the request in business settings. Worldwide, Influence has sold over one million copies. Influence has been published in twenty languages and 23 different countries, and consistently ranks within the top one half of one percent of books sold on Amazon.com. Fortune said it is one of the "smartest books we know."